First impressions matter.
You know what they say: you only have one chance to make a first impression. Whether it's a web site or the logo in an email signature, potential customers will judge a business in just a few seconds according to visual appeal alone. High-quality graphic design gives businesses credibility-- and that's priceless. No matter how great a service or product, with poor design, it's unlikely anyone will stick around the company's website or keep its email long enough to find out.
Branding makes a company unforgettable.
Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. In this way, customers have the same experience visiting a company's website as they do reading its brochure. Think of it as a kind of alliteration-- it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. A company's graphic communication plan serves many purposes, and making your business unique should be one of them. Many local businesses don't realize that they can more deliberately affect what people think of them. Local business branding can give you a leg up.
Design can tell a story.
Similarly, it is very important that people get a sample of what a business does even if they've never come across it before. Thoughtful design evokes the right image in customers' minds. The concept for a daycare center would be entirely different than that of a law practice. That's a dramatic contrast, but it applies in more nuanced ways also. We are a signage and graphics company on the forefront of signage innovation. When we say we create fully customized signage and graphics, we really mean it. We have the tools, the creativity, and guts to try any form of signage that you can imagine.
Good design converts.
A slick website is nice to have. A slick web page that converts is even nicer. Design isn't just about making things look pretty; effective design should entice and persuade. A smartly designed website can direct visitors to react, like clicking a "buy" button for example. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a local business.
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American Sign Shop 5223 W Market St. Greensboro NC 27409 (336)
294-8807 http://theamericansignshop.com